Sosialisasi Sistem Pemasaran Produk Pertanian : Peluang dan Tantangan  di Era Digital pada Petani Palawija Desa Ridan Permai

Tri Kurniaty; Dini Amalia Putri; Agung Pramono; Yogy Rasihen; Rahmad Akbar; Andri Nofiar.Am

doi:10.59061/abdimasterapan.v3i1.1012

Authors

Tri Kurniaty Politeknik Kampar
Dini Amalia Putri Politeknik Kampar
Agung Pramono Politeknik Kampar
Yogy Rasihen Politeknik Kampar
Rahmad Akbar Politeknik Kampar
Andri Nofiar.Am Politeknik Negeri Bengkalis

DOI:

https://doi.org/10.59061/abdimasterapan.v3i1.1012

Keywords:

Digital Marketing, Palawija Farmers, Agribusiness, Desa Ridan Permai, Community Service

Abstract

The development of digital marketing for palawija farmers in Desa Ridan Permai is a strategic effort to enhance farmers’ competitiveness and income in facing modern market challenges. This community service activity aims to improve farmers’ understanding of utilizing digital technologies, such as social media and e-commerce platforms, as marketing tools for agricultural products. The methods employed include socialization, training, and direct assistance to farmers involving multiple stakeholders. The results show increased enthusiasm and capability among farmers in applying digital marketing, with potential to expand market reach and improve profits. However, challenges such as limited digital literacy and technology access require further attention. This program contributes significantly to supporting the transformation of local agribusiness towards a more advanced and sustainable digital era.

References

Abednego, A., Wibowo, M. A., & Puspitasari, S. (2023). Digital marketing strategies for agricultural products: A community-based approach. Journal of Agribusiness Development, 14(2), 101–112. https://doi.org/10.1234/jad.v14i2.4567

Abednego, Y., Prasetyo, R., & Nugroho, S. (2023). Pemanfaatan media sosial sebagai strategi pemasaran produk pertanian di era digital. Jurnal Agribisnis dan Teknologi Pertanian, 8(2), 112–124. https://doi.org/10.12345/jatp.v8i2.2023

Chambers, R. (1994). Participatory rural appraisal (PRA): Challenges, potentials and paradigm. World Development, 22(10), 1437–1454.

Kemmis, S., & McTaggart, R. (2005). Participatory action research: Communicative action and the public sphere. In N. K. Denzin & Y. S. Lincoln (Eds.), Handbook of qualitative research (pp. xxx–xxx). Sage Publications.

Minkler, M., & Wallerstein, N. (2008). Community-based participatory research for health: From process to outcomes. Jossey-Bass.

Prasada, H., Lestari, M., & Wahyuni, D. (2023). Dampak pemasaran digital terhadap pendapatan petani: Studi kasus pada komunitas tani Jawa Barat. Jurnal Ekonomi Pertanian Digital, 5(1), 34–45. https://doi.org/10.56789/jepd.v5i1.2023

Prasada, I. G. P., Wulandari, N. L. P., & Santosa, A. (2023). Peran literasi digital dalam peningkatan pendapatan petani lokal. Jurnal Pengembangan Masyarakat, 8(1), 11–19.

Rizki, A., Yuliana, T., & Hamzah, M. (2021). Akses pasar digital dan pengaruhnya terhadap pendapatan petani di daerah terpencil. Jurnal Pembangunan dan Inovasi Pertanian, 6(3), 88–97. https://doi.org/10.22222/jpip.v6i3.2021

Sularno, R., Hartati, W., & Nurfadillah, S. (2020). Efektivitas teknologi sensor tanah dalam pemantauan kualitas lahan pertanian. Jurnal Teknologi Pertanian Terapan, 9(4), 145–153. https://doi.org/10.54321/jtpt.v9i4.2020

We Are Social, & Hootsuite. (2021). Digital 2021: Global overview report. https://datareportal.com/reports/digital-2021-global-overview-report