ABDIMAS TERAPAN : Jurnal Pengabdian Kepada Masyarakat Terapan
Journal Title : ABDIMAS TERAPAN : Jurnal Pengabdian Kepada Masyarakat Terapan Initials : ABDIMASTERAPAN Frequency : Juni dan Desember Print ISSN : 2987-8616 Online ISSN : 2987-8608 Editor in Chief : Ir. Andri Nofiar. Am., S.Kom., M.Kom. DOI : 10.59061 Publisher : Politeknik Kampar ABDIMAS TERAPAN : Jurnal Pengabdian Kepada Masyarakat Terapan merupakan jurnal penerbitan secara online yang memiliki e-ISSN : 2987-8608 p-ISSN : 2987-8616. Jurnal ini fokus untuk mempublikasikan berbagai hasil penelitan dari berbagai disiplin ilmu bidang Pengabdian Kepada Masyarakat dan berbagai ilmu terapan. ABDIMAS TERAPAN : Jurnal Pengabdian Kepada Masyarakat Terapan menggunakan sistem Open Journal System (OJS). Naskah yang diajukan adalah naskah atau hasil penelitian yang bersifat original dan belum pernah diterbitkan dimanapun. Jurnal ini terbit 1 tahun 2 kali ( Juni dan Desember). Indexed by : Journal Sponsors and Partners :
Implementasi Digital Marketing pada UMKM Ucu Ema di Bengkalis
The purpose of this community service project is to implement a digital marketing strategy for Ucu Ema MSMEs in Bengkalis by applying the STP approach (segmenting, targeting, and positioning) and conducting a SWOT analysis (strengths, weaknesses, opportunities, threats). This activity also aims to identify challenges faced in digital marketing and provide appropriate solutions to improve business competitiveness. The method used consists of three main stages: preparation, implementation, and reporting of the community service activities. The results show a significant improvement in digital marketing performance through various social media platforms such as WhatsApp, Instagram (@umkm_ucuemaa), Facebook (Umkm Ucu Ema), and the Shopee marketplace (umkm_ucu_ema). This improvement has positively impacted sales and customer reach. The main challenge encountered was understanding the type of content preferred by the audience. The implemented solution involved adjusting content strategies according to user trends and preferences, making promotions more engaging and effective, and ultimately increasing consumer interest in Ucu Ema MSMEs products.
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Implementasi Digital Marketing pada Usaha “Emdee.style”
This project focuses on developing an effective digital marketing strategy for “Emdee.style,” a premium preloved fashion brand targeting young adults aged 20–40 years. The main goal is to enhance sales performance and broaden market reach. Through SWOT analysis, the study identified key strengths such as unique fashion collections and competitive pricing, weaknesses including low brand awareness, opportunities like increasing interest in sustainable fashion, and threats from strong competition. STP analysis further defined Emdee.style’s target market and positioned the brand as a high-quality preloved fashion provider. The implemented strategy emphasized creative digital content, active engagement on social media platforms (Instagram, TikTok, and Facebook), and integration with Shopee to improve accessibility and sales. Technical challenges, including limited devices and unstable internet connectivity, were addressed using Google Drive and adaptive work methods. The project demonstrates how SMEs can leverage digital marketing effectively to boost brand performance. Continuous content innovation and product improvement are recommended to maintain competitiveness and ensure long-term business growth.
Implementasi Digital Marketing pada “Usaha Es Teh Rindu”
This community service project aims to implement a digital marketing strategy for Es Teh Rindu, a micro, small, and medium enterprise (MSME) specializing in natural tea-based beverages. The methods applied include SWOT analysis, the marketing mix (4Ps), and the STP (Segmentation, Targeting,Positioning) approach. The digital marketing strategy was implemented through the creation of a Google My Business account, the use of social media platforms (Instagram and Facebook), the development of a content calendar, and the creation and publication of promotional content for one month. The results showed increased audience engagement based on social media insights, improved brand awareness, and growing interest from consumers outside the local area. The analysis also highlights that consistent and informative content strategies can build consumer trust and significantly expand market reach. Challenges such as limited digital literacy were addressed through training and direct mentoring. This project not only supports the digital transformation of Es Teh Rindu but also provides practical insights for other MSMEs seeking to adopt digital marketing as a business development strategy. Therefore, this activity contributes to the government’s program to accelerate the digitalization of MSMEs in Indonesia.
Penerapan Digital Marketing pada Usaha Basreng Basgoy di Bengkalis
This community service activity, entitled Implementation of Digital Marketing on Basreng Basgoy Business, aims to analyze the SWOT factors (Strengths, Weaknesses, Opportunities, Threats), determine the STP strategies (Segmenting, Targeting, Positioning), and evaluate the implementation of the marketing mix strategy used by the Basreng Basgoy business in Bengkalis. Furthermore, this program seeks to examine the effectiveness of digital marketing in improving marketing strategies and expanding consumer reach, as well as to identify challenges and solutions encountered during the implementation process. The method used consists of planning, implementation, and evaluation stages conducted directly with the business owner. The results show that digital marketing implementation has significantly improved business performance through various online platforms such as Instagram, WhatsApp, and Shopee. Consistent promotion and engaging content creation successfully increased consumer interaction and product sales. Challenges encountered include tight market competition and limited content ideas. The solutions applied involve strengthening branding by emphasizing product uniqueness, improving promotional visuals, and conducting continuous content analysis and optimization.
Penerapan Digital Marketing pada Usaha Piscok 3Z Lumer
The aim of this digital marketing implementation project at the Piscok 3Z Lumer business is to analyze the application of the marketing mix strategy that has been carried out by Piscok 3Z Lumer, to apply digital marketing, and also to analyze the obstacles and solutions in the process of implementing digital marketing. The method used is SWOT analysis (Strengths, Weaknesses, Opportunities, Threats), and STP analysis (Segmenting, Targeting, Positioning). The digital marketing strategy implemented includes the use of social media (WhatsApp Business, Facebook, and Istagram), the creation of a Google My Business account and also the utilization of the Maxim Merchant Marketplace. The results of this project show that there is a significant increase related to promotions carried out through social media so that Piscok 3Z Lumer is increasingly recognized. However, this is inseparable from the obstacles faced such as the internet network that is often unstable which causes obstruction in the process of creating content and uploading promotional content to social media, and limited ideas for creating interesting content. The solution is to find another provider with a more stable network and look for references in various sources related to interesting content ideas.
Penerapan Digital Marketing pada UMKM Keripik Pedas Ibu Iyar Kabupaten Rokan Hilir
Spicy chips are the flagship product of the MSMEs Keripik Pedas Ibu Iyar, marketed both offline and online with the support of digital marketing strategies. The implementation of digital marketing has proven effective in increasing sales; therefore, this project aims to analyze the application of the strategy, including the challenges and solutions encountered. The MSMEs utilizes Instagram Business and Shopee as platforms for promotion, sales, and customer communication. The results show a significant increase in revenue and market reach to various regions. Active use of social media also helps strengthen brand awareness and attract new customers. However, several challenges remain, such as unstable internet connections, limited human resources, lack of social media management skills, and intense competition among MSMEs in the digital marketplace. The proposed solutions include basic digital marketing training, capacity building for human resources, and optimizing creative and consistent promotional strategies to maintain business competitiveness.
Penerapan Digital Marketing dalam Meningkatkan Penjualan UMKM “Rumah Mutiara Cake” di Kecamatan Bengkalis
The implementation of digital marketing through social media has proven effective in increasing product sales and visibility, particularly for small businesses such as Rumah Mutiara Cake MSMEs. Digital marketing strategies not only focus on boosting sales but also play a key role in building an active community, expanding market reach, and strengthening relationships between entrepreneurs and consumers. This project aims to explore the implementation of digital marketing at Rumah Mutiara Cake MSMEs in Bengkalis District, develop an appropriate digital marketing framework, conduct a SWOT analysis to identify strengths, weaknesses, opportunities, and threats, and examine the challenges and solutions encountered during the digital marketing process. The project was carried out through several stages, including preparation, implementation, completion, and reporting, located at Jalan Kelapapati Darat, Bengkalis. The results indicate that implementing digital marketing strategies through social media, particularly Instagram and TikTok, has significantly improved the number of followers, customer engagement, and product sales within one month. This demonstrates that optimal use of social media can serve as an effective tool to support the sustainability and growth of MSMEs in the digital era.
Penerapan Pemasaran Digital pada UMKM “Warung Sate Aira” Kabupaten Bengkalis
This community service project aims to implement a digital marketing strategy for the micro, small, and medium enterprise (MSMEs) Warung Sate Aira in Bengkalis using a qualitative descriptive approach through observation, interviews, and documentation. A SWOT analysis was conducted to identify the strengths, weaknesses, opportunities, and threats in business development. The results revealed that the main strengths include a distinctive flavor, strategic location, and loyal customers, while the challenges involve intense competition, high operational costs, and limited digital promotion. Based on the STP (segmenting, targeting, positioning) approach, the business targets culinary enthusiasts and positions itself as a provider of high-quality warm chicken satay. The marketing mix strategy includes improving product quality, offering affordable prices, utilizing strategic locations, and using digital platforms such as Instagram and Maxim, supported by both direct and online promotions. The implementation of this strategy led to increased business visibility, customer interest, and brand awareness. Moreover, this activity provided the business owner with a better understanding of digital marketing and developed more practical, efficient, and sustainable promotional strategies for MSME growth in the digital era.
Implementasi Digital Marketing pada UMKM “Otak Otak Singapur” di Bengkalis
This Community Service activity aims to implement a digital marketing strategy for the Otak Otak Singapur SME in Bengkalis to expand market reach and increase product sales. The methods used include SWOT and STP analysis to assess the internal and external conditions of the business, as well as the implementation of digital marketing strategies through various platforms such as Instagram, Facebook, Google My Business, and the Maxim marketplace. Based on insight data analysis, the Instagram account reached 846 accounts with 81.8% new users, Facebook gained 546 active followers, Google My Business recorded 174 interactions, and Maxim played a key role in simplifying the ordering and product delivery process to consumers. The STP strategy focuses on targeting the youth segment and food enthusiasts, positioning the product as a unique and authentic grilled snack. The results of the activity show a significant increase in business visibility, customer interaction, and purchase interest. The contribution of this activity is the implementation of a data-driven digital marketing strategy that is effective, applicable, and sustainable, which can serve as a model for other SMEs facing business competition challenges in the digital era.
Implementasi Digital Marketing pada UMKM “Cireng Mang Ade” di Bengkalis
This community service project aims to implement a digital marketing strategy for the "Cireng Mang Ade" SME in Bengkalis to expand market reach and increase product sales. The research method uses a descriptive qualitative approach with SWOT and STP analysis to identify the internal and external conditions of the business. The strategies applied include utilizing social media platforms Instagram and Facebook, creating a Google My Business account, and using the Maxim marketplace for promotion and delivery services. The results of the study show significant improvements in business visibility, social media follower growth, and consumer purchasing interest. Instagram reached 846 accounts with 81.8% new users, Facebook gained 546 active followers, Google My Business recorded 174 interactions, and Maxim facilitated easier product ordering and delivery. This digital marketing implementation has proven to be effective in expanding the market and increasing brand awareness as well as consumer engagement. The study demonstrates that the appropriate application of digital marketing can be an effective and sustainable solution for the development of SMEs in the digital era, helping them remain competitive and reach a wider consumer base.
Penerapan Digital Marketing pada UMKM Dodol Hawa Desa Pakning Asal Kabupaten Bengkalis
This final project is carried out to find out how the application of digital marketing promotes products at MSME Dodol Hawa located in Pakning Asal Village, Bengkalis Regency. The main objective of this project is to assist businesses in expanding market reach and increasing product attractiveness through digital media. The methods used are Strenght, Weaknesess, Opportunity, Threats (SWOT) analysis, and Segmenting, Targeting, Positioning (STP). The digital marketing strategy implemented includes the use of social media (Instagram, Facebook Business, and WhatsApp Business), the creation of a Google My Business account, and the utilization of the Facebook marketplace. The project results show that the use of social media plays an important role in increasing brand awareness and consumer interest. However, there are still obstacles such as the lack of understanding of technology from business actors and limited ideas in creating attractive digital content. The solution is that continuous mentoring and training are needed so that digital marketing strategies can be implemented optimally, have a long-term impact on business sustainability and continuously seek reference ideas from various sources to get interesting content ideas.
Pembuatan Aplikasi Kasir Sederhana Berbasis Website pada Toko Pelanggan Shop Bengkalis
Pelanggan Shop is a fashion retail business located in Bengkalis that previously relied on a manual system for recording transactions, which often caused inefficiencies, data inaccuracies, and delays in reporting. To overcome these challenges, a web-based cashier application was developed using the Software Development Life Cycle (SDLC) method. This system is designed to support various business operations through key features such as login authentication, an interactive dashboard, product and category management, inventory control, cashier transaction processing, user management, and real-time reporting. The implementation of the system significantly improves the speed and accuracy of transactions, minimizes human errors, and facilitates efficient management of store data. Moreover, the application enables the store owner to access transaction and inventory data anytime and anywhere via the internet, promoting better decision-making and operational control. Overall, the adoption of this web-based cashier system enhances the effectiveness of business operations, increases productivity, and improves customer satisfaction by providing faster and more reliable service.
Penerapan Pemasaran Digital pada UMKM Indah Donat di Bengkalis
The digital era has transformed human lifestyles and demands rapid adaptation across various sectors, including Micro, Small, and Medium Enterprises (MSMEs). MSMEs play a strategic role in Indonesia’s economy as labor absorbers and developers of local products. However, limited digital literacy and skills often hinder their utilization of digital marketing. This community service program aims to enhance the capacity of the “Indah Donat” MSME in Bengkalis through guidance in implementing digital marketing strategies. The participatory approach includes initial surveys, needs assessment, development of a digital marketing framework, promotion via Google My Business, social media, and online marketplaces, as well as sustainability evaluation. The results show improved capabilities of the partner in managing digital content, expanding market reach, and increasing sales. “Indah Donat” now has an integrated online business profile, structured content calendar, and distribution channels through social media and marketplaces. This approach aligns with the Technology Acceptance Model (TAM) and modern marketing concepts based on Segmenting, Targeting, and Positioning (STP). In conclusion, the program effectively enhances MSME digital capacity, broadens marketing networks, and strengthens business independence, while contributing to digital transformation and local economic empowerment.
Penerapan Digital Marketing pada UMKM Karya Bunda Kerupuk Ikan dan Udang di Desa Pangkalan Batang Barat
This Community Service program aims to analyze and implement digital marketing strategies for the Karya Bunda MSME, a fish and shrimp cracker producer in Pangkalan Batang Barat Village, Bengkalis Regency. The implementation of digital marketing is carried out as an effort to overcome limitations in conventional marketing and increase market reach. The methods used in this community service include SWOT (Strength, Weakness, Opportunities, Threats) analysis, and STP (Segmentation, Targeting, Positioning). The digital marketing strategies implemented include creating a Google My Business account, utilizing social media (Instagram, Facebook, and WhatsApp Business), preparing a content calendar, and marketing through local marketplaces. The results of the implementation of digital marketing strategies show an increase in the visibility of the Karya Bunda MSME on digital platforms, growth in interaction with consumers, and increased sales during the community service period. Obstacles faced include limited digital literacy of business owners and limited internet network, but these can be overcome through mentoring and training. This research is expected to serve as a reference and motivation for other MSMEs in developing more effective and adaptive marketing strategies for the digital era.
Implementasi Digital Marketing pada “UMKM HerJamu”
This Community Service project aims to implement a digital marketing strategy for UMKM HerJamu in Desa Pangkalan Jambi, Bengkalis, to expand market reach and increase sales of traditional herbal drinks made from natural spices. The methods used include SWOT analysis, the marketing mix (4P), and the STP approach (Segmenting, Targeting, Positioning). The strategies implemented include creating a Google My Business account, selecting social media platforms such as Instagram and Facebook, preparing a content calendar, and publishing promotional content over the course of one month. The results of this implementation show an increase in audience engagement, brand awareness, and consumer interest from outside the region. Consistent and informative content strategies have proven effective in building trust and expanding the market. Despite challenges such as limited human resources (HR) and low digital literacy, these were overcome through training and mentoring. This Community Service project supports the digital transformation of HerJamu and provides practical guidance for other SMEs to leverage digital marketing as a strategy for business development, while contributing to the government's program to promote the digitalization of SMEs in Indonesia.
Penyuluhan Bahaya Kemasan Pangan terhadap Kesehatan dan Lingkungan bagi Warga Dusun IV Muara Jalai, Kampar Utara
The use of food packaging provides various benefits such as protecting products, extending shelf life, facilitating distribution, and becoming a promotional medium for producers and information for consumers. However, not all packaging materials are safe due to the use of chemicals and improper use practices, which can endanger public health. In addition, the use of single-use packaging causes environmental problems due to the accumulation of inorganic waste. Residents of Muara Jalai Hamlet IV also face similar concerns related to the safety of food packaging and the increasing volume of waste from daily activities. Therefore, the PKM Team of the TPKS Study Program of Kampar Polytechnic carried out an extension activity entitled "Counseling Regarding Potential Dangers in Food Packaging for Residents of Hamlet IV of Muara Jalai Village, North Kampar District, Kampar Regency". This activity succeeded in increasing citizens' knowledge about the dangers of food packaging materials, as well as encouraging the implementation of safer and more environmentally friendly packaging alternatives. In addition, counseling participants were invited to understand how to recognize plastic codes, choose natural-based packaging, and apply reduce, reuse, and recycle habits. With this activity, the community is expected to be wiser in using food packaging and play an active role in preserving the environment.
Pelatihan Penerapan Standar K3 untuk Meningkatkan Keamanan dan Kesehatan Kerja pada UMKM Pengelasan di Desa Kampar
Occupational safety and health (K3) is very important to be applied in small and medium industries. In addition to reducing the risk of work accidents, the implementation of K3 can also provide benefits for the industry, such as increasing productivity, maintaining the quality of work results, and creating a safe and comfortable work environment. Kampar Village, Kampa District, has five MSMEs engaged in welding. Based on the survey, almost all of these MSMEs have not implemented the implementation of K3 properly, especially due to the lack of employee awareness in implementing safe work behavior. The lack of employee knowledge about the principles of K3 is also the cause of low concern for occupational safety. In addition, MSMEs have not provided complete personal protective equipment (PPE), so the risk of work accidents is higher. Therefore, training related to the implementation of K3 standards is needed to improve employee welfare while supporting the progress of MSMEs. This training is given to MSME owners in Kampar Village, Kampa District, so that they are able to implement K3 standards consistently and sustainably in welding business activities.
Penyuluhan Manfaat Produk Turunan Sawit Bagi Kesehatan Bagi Siswa Kelas X di SMAN 1 Kuok, Kampar
This Community Service (PkM) activity aimed to enhance the knowledge of 10th-grade students at SMAN 1 Kuok, Kampar Regency, regarding the sustainable palm oil industry, palm oil processing, and the health benefits of its derivative products, especially red palm oil. The background of the activity was the students' lack of knowledge about palm oil and its derivatives, despite living in a palm oil plantation hub. The implementation methods included a location survey and needs analysis, knowledge and technology transfer, active partner participation, interactive counseling, and evaluation through pre-test and post-test. The results showed high enthusiasm from the participants. Questionnaire-based evaluation revealed that the activity was considered highly beneficial and successfully improved students' understanding of palm oil, its derivative products, and their health benefits. It was concluded that this PkM activity was effective in increasing students' knowledge and is expected to encourage their role as agents of change in supporting the sustainable palm oil industry in their region.
Sistem Informasi Manajemen Dokumen Akreditasi Program Studi di Jurusan Teknik Informatika
The accreditation process for study programs is an important step in ensuring the quality of higher education, which requires systematic and efficient management of accreditation documents. In the Department of Informatics Engineering, accreditation document management is still carried out manually, often causing difficulties in searching, storing, and coordinating between teams compiling forms. This study aims to design and develop a web-based accreditation document management information system that can facilitate the management, search, and monitoring of accreditation documents in accordance with BAN-PT or LAM INFOKOM standards. This system is designed to support multiple study programs to improve the effectiveness and efficiency of the accreditation process. With the implementation of this system, it is hoped that the accreditation process for study programs in the Department of Informatics Engineering can run faster, more structured, and more integrated.
Pelatihan dan Pendampingan Usaha Bengkel Mobil Berbasis Added Value dalam Mewujudkan Sustainable Development Goals (SDGS)
The car repair shop business does not only rely on car maintenance services, but is supported by comfortable facilities and excellent service. The car repair shop "Samudra Auto Clinic 86" is a car repair shop business with a number of limitations, including limited types of service services, infrastructure, funding sources, and the ability to manage the workshop. The purpose of community service activities is to provide training in car service with injection technology, implementation of workshop administration systems, preparation of financial reports, marketing management, and occupational safety and health environmental management. The target subject of the activity is the car repair shop "Samudra Auto Clinic 86" located in Klaten Regency. The results of this community service activity are; 1) the application of new technology in car vehicle service, by adding types of services, namely offering car service services with injection technology so that partners can increase service competitiveness and remain existent amidst competition and can increase workshop income; and 2) availability of data on customers, employee data related to the payroll system and service transactions, supplier data, goods in the workshop, services performed, complaint transactions, service type transactions, employees, payment data, and workshop receipt data so that the workshop can implement good management. The “Samudra Auto Clinic 86” Car Workshop is expected to continue to provide HR training and development that will increase employee productivity and performance, thereby contributing to the stability and economic growth of the community so that it can realize the Sustainable Development Goals (SDGS).
Penguatan Pengelolaan Badan Usaha Milik Desa (BUMDes) Sebagai Penggerak Ekonomi Masyarakat di Desa Jatirejo Kecamatan Lendah Kabupaten Kulon Progo
This community service program assists the management of the Village-Owned Enterprise (BUMDes) in Jatirejo Village, Lendah District, Kulon Progo Regency, and provides training in institutional management and entrepreneurship to support the economy of the Jatirejo Village community in improving organizational performance optimally and effectively. This community service program will be implemented by providing outreach and support to BUMDes administrators in Jatirejo Village. The service implementation methodology is carried out in three phases: an introduction phase to identify partner locations, an implementation phase to contact partners and conduct training activities, and an evaluation phase to determine how well this is being done. The training activities can be attended by BUMDes stakeholders. The material provided discusses the role of BUMDes as a driver of the economy, organization, and entrepreneurship. It is hoped that this PKM activity will provide knowledge to BUMDes administrators in Jatirejo Village and will build the role of BUMDes as a driving force for the village economy, organizational management and entrepreneurship formation. The results of this community service program are also expected to serve as a basis for the government to formulate policies and programs related to BUMDes development issues.
Penataan dan Pembaharuan Kolam Hawai dalam Mewujudkan Desa Wisata Edukatif dan Dakwah Kultural di Desa Atue, Kecamatan Malili
This community engagement program aims to revitalize Kolam Hawai in Atue Village as an educational tourism space integrated with cultural da’wah values. The activity responds to the declining condition of the site, where most facilities were damaged and community participation in maintenance had decreased. The program employed the Asset-Based Community Development (ABCD) approach through five stages: discovery, dream, design, define, and reflect. Methods included observation, participatory interviews, focus group discussions, workshops, and collaborative action involving local youth, community leaders, women’s groups, and the Kolam Hawai management team. The findings show significant improvements in physical infrastructure, increased community involvement, and the emergence of new community structures managing the tourist site. The program also fostered behavioral changes toward environmental care and strengthened local leadership capable of sustaining future development initiatives. The revitalized Kolam Hawai now functions not only as a recreational space but also as a center for environmental education and cultural da’wah. These outcomes indicate that the ABCD approach is effective for strengthening local capacity and encouraging sustainable, community-driven social transformation.
Penguatan Keberaksaraan Warga Belajar Tuntas Aksara Melalui Keaksaraan Usaha Mandiri (KUM) di Pesisir Kabupaten Jember
The paradigm of script or literacy does not only encompass basic literacy, which includes the ability to read, write, and calculate. Nowadays, script or literacy can be understood as the individual's ability and skills to access personal potential, their environment, and solve problems necessary in daily life. This service aims to strengthen literacy for learners who have completed basic literacy through independent literacy activities (KUM), which is a learning activity based on independent efforts, learning and striving, and learning that results. his method is one of the strategies used to address the problem of re-emerging illiteracy that occurs among learners who have completed basic literacy. The activity is carried out in several stages. The planning consists of three steps, namely: making agreements with partners, collaborating with successful entrepreneurs/models, and designing mentoring with partners. In the implementation phase, the mentoring is carried out in 3 stages, namely: strengthening reading, writing, and arithmetic skills; providing skills based on local potential and strategies for business development; and mentoring for independent business groups. The evaluation includes both learning evaluation and program evaluation. The results of the independent business literacy program include several outcomes: sustained reading, writing, and arithmetic skills for functional literacy learners, the development of skills to process local coastal resources, and the ability to run independent businesses to support the community's economy through independent business literacy.