KARTIKA PUTRI PRAMESTHI. Pengaruh Brand Image dan Electronic Word of Mouth terhadap Keputusan Pembelian iPhone di Surabaya. Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan, [S. l.], v. 3, n. 2, p. 121–139, 2025. DOI: 10.59061/masip.v3i2.1045. Disponível em: https://e-journal.poltek-kampar.ac.id/index.php/MASIP/article/view/1045. Acesso em: 7 dec. 2025.