The Effect Of Payment Through Quick Response Indonesian Standard (QRIS) On Customer Satisfaction Of Micro, Small And Medium Enterprises (MSMEs) In Riau Province

Authors

  • R. Nur Aini Pertiwi Politeknik Negeri Bengkalis
  • Wan Junita Raflah Politeknik Negeri Bengkalis

DOI:

https://doi.org/10.59061/dinamikapublik.v2i2.708

Keywords:

Customer Satisfaction, Quick Response Indonesian Standard, MSMEs

Abstract

In the realm of digital payment systems, the adoption of Quick Response Indonesian Standard (QRIS) represents a significant advancement, promising efficiency and convenience in the digital economy. This study investigates the impact of QRIS on customer satisfaction within Micro, Small, and Medium Enterprises (MSMEs) in Riau Province. Through a quantitative approach and purposive sampling of 400 respondents, the research employs multiple linear regression analysis, validity tests, reliability tests, T-tests, and coefficient of determination (R²) using IBM SPSS version 25. The findings indicate a statistically significant positive relationship between QRIS usage and customer satisfaction among MSMEs in Riau Province. The study contributes valuable insights into the digital payment ecosystem's role in enhancing customer satisfaction, offering strategic guidance for businesses and policymakers. The R² value of 0.759 underscores QRIS variables' substantial explanatory power (75.9%) in influencing customer satisfaction within MSMEs, illuminating avenues for further exploration and application in digital payment innovations.

References

Afthanorhan, A., Awang, Z., Rashid, N., Foziah, H., and Ghazali, P. L. (2019). Assessing The Effects Of

ASPI, Statistic, https://www.aspi-indonesia.or.id/statistic, Accessed on 7 May 2021.

Baptista, G., & Oliveirag, T. (2015). Understanding Mobile Banking: The Unified Theory of Acceptance and Use of Technology Combined with Cultural Moderators. Computers in Human Behavior, 50, 418–430.

Basoeky, U., Panggabean, S., Manu, G. A., Wardhana, A., Hoeronis, I., Adnan, Y., Maisarah, & Sudirman, A. (2021). Pemanfaatan Teknologi Digital: dalam Berbagai Aspek Kehidupan Masyarakat. Media Sains Indonesia.

Halim, F., Sherly, Grace, E., & Sudirman, A. (2021). Entrepreneurship and Innovation Small Business. MediaSains Indonesia.

Halim, F., Sibarani, H. J., Moktar, B., Sugiat, M., & Sudirman, A. (2021). Reflections on The Interest in Buying Smartphone Products Among Millennials: Consumer Satisfaction as The Mediating Effect. JurnalMinds: Manajemen Ide Dan Inspirasi, 8(1), 49–68. https://doi.org/10.24252/minds.v8i1.20402

Hamidi, H., and Safareeyeh, M. (2019). A Model To Analyze The Effect Of Mobile Banking Adoption On Customer Interaction And Satisfaction: A Case Study Of M-Banking In Iran. Telematics and Informatics, 38, 166–181.

Indonesia, B. (2019a). Menavigasi Sistem Pembayaran Nasional di Era Digital. Available on Blueprint Sistem Pembayaran Indonesia 2025.https://www.bi.go.id/id/fungsi-utama/sistem-pembayaran/blueprint 2025/d 2025/default.aspx

Indonesia, B. (2019b). PADG No.21/16/PADG/2019 tentang Implementasi Standar Nasional Quick Response Code untuk Pembayaran. https://www.bi.go.id/id/edukasi/Documents/Bahan-Sosialisasi-QRIS.pdf

Irwansyah, R., Syahputra, D., Ningsih, S., Hasan, M., Kristanto, T., Nugroho, L., Marwan, D., Febrianty, Sudirman, A., & Sudarmanto, E. (2021). Marketing Digital Usaha Mikro. Widina Bhakti Persada.

Kaihatu, T. S., Daengs, A. and Indrianto, A. T. L. (2015) Manajemen Komplain. Yogyakarta: Andi.

Karniawati, N. P., Darma, G. S., Mahuni, L. P., & Sanica, I. G. (2021). Community Perception of Using QR Code Payment in Era New Normal. PalArch's Journal of Archaelogy of Egypt, 18(1), 3986-3999.

Kotler 2006:177. (2019). Understanding Customer Satisfaction According to Experts. Coki Siadari.

Pracoyo, A., Paulina, P., Wijaya, E., Bagasworo, W.,& Rofianto, W. (2022). Sosialisasi QRIS Dalam Upaya Peningkatan Produktivitas UMKM Provinsi DKI Jakarta, BERDAYA: Jurnal Pendidikan Dan Pengabdian Kepada Masyarakat, 4 (1), 11-20.

Sugeng. (2016). Understanding & Indicators of Customer Satisfaction According to Experts. Https://Etalasepustaka.Blogspot.Com.

Sugiyono. (2013) Metode Penelitian Kuantitatif, Kualitatif, dan R&D, Alfabeta, Bandung

Sugiyono. (2014) Metode Penelitian Kuantitatif, Kualitatif, dan R&D, Alfabeta, Bandung

Sugiyono. (2019) Metode Penelitian Kuantitatif, Kualitatif, dan R&D, Alfabeta, Bandung

Sundulusi, C., Sudirman, A., Ratnawati, Syamsuri, Burhanudin, J., Dewi Andriani & Sherry Adelia, Angga Ranggana Putra, S., Muhammad Nazif, Rahmadani Hidayat, H. N., & Nurcholifah, I. (2022). Pemasaran Kewirausahaan. Widina Bhakti Persada.

Published

2024-07-04

How to Cite

R. Nur Aini Pertiwi, & Wan Junita Raflah. (2024). The Effect Of Payment Through Quick Response Indonesian Standard (QRIS) On Customer Satisfaction Of Micro, Small And Medium Enterprises (MSMEs) In Riau Province. Dinamika Publik: Jurnal Manajemen Dan Administrasi Bisnis, 2(2), 75–89. https://doi.org/10.59061/dinamikapublik.v2i2.708

Similar Articles

<< < 1 2 3 

You may also start an advanced similarity search for this article.