Analisis Kinerja Customer Service Officer dalam Meningkatkan Pelayanan Anggota di Kospin Jasa Capem Kedungwuni Kabupaten Pekalongan
DOI:
https://doi.org/10.59061/dinamikapublik.v3i2.1099Keywords:
Service, Performance, Customer Service Officer, Kospin JasaAbstract
Employee performance is the work result achieved by a person in carrying out their duties and responsibilities in accordance with the standards set by the organization. At Kospin Jasa Capem Kedungwuni, employee performance, especially in the position of Customer Service Officer (CSO), has an important role in creating a satisfying service experience for cooperative members. This study aims to analyze the performance of Customer Service Officer (CSO) employees in improving services to members at Kospin Jasa Capem Kedungwuni, Pekalongan Regency. The method used is qualitative descriptive with data collection techniques through observation, interviews and documentation. The results of the study indicate that the performance of Customer Service Officer (CSO) is quite good, indicated by a friendly attitude, professionalism, and understanding of member needs. However, there are several obstacles such as the limited number of Customer Service Officer (CSO) officers, long waiting times during peak hours, and challenges in dealing with members with diverse educational backgrounds. This study suggests increasing the number of Customer Service Officer (CSO) workers and optimizing the queuing system to support faster and more efficient services. These findings are expected to be strategic input for Kospin Jasa Capem Kedungwuni in improving the quality of member services.
References
Cahaya, R., & Jannah, M. (1970). Customer service dan hubungan pelanggan. Jakarta: Penerbit Akademika.
Chairunnisah, S., Suharyadi, & Lestari, D. (2021). Indikator kinerja karyawan dalam perusahaan. Jurnal Manajemen dan Bisnis, 12(2), 87–95.
Edrisy, M., & Rozi, H. (2021). Data sekunder dalam penelitian kualitatif. Jurnal Penelitian Sosial, 9(1), 65–73.
Erinawati, & Syafarudin. (2021). Kualitas pelayanan dan kepuasan pelanggan. Jurnal Ilmu Administrasi dan Kebijakan Publik, 4(1), 45–52.
Fauzi, R., & Nugroho, H. (2020). Kinerja karyawan dalam perspektif manajemen sumber daya manusia. Jurnal Ekonomi dan Bisnis, 6(3), 123–132.
Fitriani, A. (2021). Karakteristik kinerja pegawai. Jurnal Ilmu Sosial dan Humaniora, 3(2), 55–63.
Hafsiah Yakin. (2023). Pendekatan kualitatif dalam penelitian ilmu sosial. Jurnal Metodologi Ilmiah, 2(1), 11–21.
Jordan, A., Winata, R., & Rosyada, A. (2024). Evaluasi kinerja pegawai dan pengaruhnya terhadap kepuasan pelanggan. Jurnal Manajemen dan Bisnis, 7(1), 44–53.
Kumrotin, N., & Susanti, E. (2021). Pengaruh kualitas pelayanan terhadap kepuasan konsumen. Jurnal Ilmu Ekonomi dan Manajemen, 10(2), 76–84.
Meldiana, R., & Rahadi, D. R. (2020). Strategi pelayanan prima oleh customer service officer. Jurnal Komunikasi Bisnis, 8(1), 21–30.
Partiwi, D. (2020). Peningkatan kualitas pelayanan melalui pelatihan karyawan. Jurnal Administrasi Bisnis, 6(2), 34–41.
Putri, A. L., Santoso, B., & Harahap, R. (2022). Peran koperasi simpan pinjam dalam perekonomian masyarakat. Jurnal Koperasi dan UMKM, 5(1), 12–20.
Rahadi, R., & Majid, S. (2021). Strategi peningkatan kualitas layanan publik. Jurnal Manajemen Pelayanan Publik, 3(2), 89–101.
Rahmi, A. (2021). Peran koperasi dalam pemberdayaan ekonomi anggota. Jurnal Ekonomi Rakyat, 9(1), 55–67.
Rizky Fadilla, & Ayu Wulandari. (2023). Observasi dalam penelitian kualitatif. Jurnal Ilmu Sosial dan Pendidikan, 8(2), 101–110.
Salma, N., & Yuli, A. (2023). Teknik analisis data dalam penelitian kualitatif. Jurnal Metodologi Penelitian, 1(1), 33–41.
Sanaba, A., Lestari, I., & Nugraheni, D. (2022). Faktor-faktor yang mempengaruhi kinerja karyawan. Jurnal Psikologi dan Organisasi, 11(2), 79–90.
Saputra, H., & Rahmat, F. (2024). Konsep kinerja dalam organisasi modern. Jurnal Administrasi Bisnis, 7(1), 1–9.
Undang-Undang Nomor 17 Tahun 2012 tentang Perkoperasian.
Undang-Undang Nomor 25 Tahun 2009 tentang Pelayanan Publik.
Wijanarko, R., & Krisnawati, S. (2020). SERVQUAL: Ukuran kualitas layanan. Jurnal Manajemen dan Pemasaran Jasa, 13(2), 59–70.
Yudih, W., Maulana, I., & Afifah, N. (2023). Peran customer service officer dalam meningkatkan kepuasan nasabah. Jurnal Ekonomi dan Bisnis Syariah, 5(1), 78–88.
Zaenal Arifin, M., & Sasana, H. (2022). Kinerja karyawan: Kajian teoritis dan praktis. Jurnal Human Resource Management, 10(3), 22–30.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.








