Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada SPBU Klaligi Kota Sorong

Authors

  • Markskal France Selly Universitas Victory Sorong
  • Marthen Nauw Universitas Victory Sorong
  • Ratnasari Rana Bulan Universitas Victory Sorong

DOI:

https://doi.org/10.59061/dinamikapublik.v1i3.298

Keywords:

Service Quality, Customer Satisfaction

Abstract

This study aims to determine the Influence of Service Quality on Customer Satisfaction at Coco Ulakkarang Gas Station in Padang. The data collection methods used in this study were field research and literature research. The data analysis method used in this study is simple linear regression. The results of the study show that the t-test results indicate that the service quality variable has a significant effect on customer satisfaction, as evidenced by a calculated t-value of 3.530, which is greater than the critical value, and a calculated significance value of 0.000, indicating that the service quality variable has a significant effect on customer satisfaction.

References

Firmansyah, F. (2022). Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada SPBU Lumpue Kota Parepare.

Kubangun, H., & Kalidupa, M. (2020). Pengaruh Kualitas Pelayanan SPBU Terhadap Kepuasan Konsumen Di Kabupaten Buru (Studi Pada SPBU Lala):(the Effect of Quality of SPBU Service to Customer Satisfaction in Buru Regency). Uniqbu Journal of Exact Sciences, 1(2), 10-17.

https://doi.org/10.47323/ujes.v1i2.17

Hardiansyah (2020). Analisis Dimensi Kualitas Pelayanan Dan Dampaknya Terhadap Kepuasan Konsumen Publikasi Ilmiah untuk Mahasiswa, Staf Pengajar dan Alumni Universitas Kapuas Sintang.

https://doi.org/10.51826/fokus.v18i1.404

PPM SoM. (2022). Fungsi Manajemen: Pengertian dan Contoh at: https://ppmschool.ac.id/fungsi-manajemen/

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Dr. Salim Al Idrus., M.M., M.Ag (2021). Loyalitas Pelanggan

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Published

2023-07-14

How to Cite

Markskal France Selly, Marthen Nauw, & Ratnasari Rana Bulan. (2023). Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada SPBU Klaligi Kota Sorong. Dinamika Publik: Jurnal Manajemen Dan Administrasi Bisnis, 1(3), 275–287. https://doi.org/10.59061/dinamikapublik.v1i3.298

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