Pengaruh Kualitas Produk, Kualitas Pelayanan, Harga Dan Lokasi Terhadap Keputusan Pembelian Di Soto Ayam Pak No Bok Ijo  Bok Ijo Kediri

Eka Hadiwijaya; Zaenul Muttaqien; Udik Jatmiko

doi:10.59061/dinamikapublik.v1i4.428

Authors

Eka Hadiwijaya Universitas Islam Kadiri
Zaenul Muttaqien Universitas Islam Kadiri
Udik Jatmiko Universitas Islam Kadiri

DOI:

https://doi.org/10.59061/dinamikapublik.v1i4.428

Keywords:

Product quality, service quality, price, location, purchasing decision

Abstract

This study discusses product quality, service quality, price and location on purchasing decisions at “Soto Ayam Pak No Bok Ijo Bok ijo Kediri”, this study aims to determine the results of the influence of product quality, service quality, price and location on purchasing decisions at “Soto Ayam Pak No Bok Ijo Bok ijo Kediri”. The method used in this study is a quantitative descriptive method. Data collection techniques in this study used primary data (observation, interviews, questionnaires) and secondary (literary study). Sampling in this study used the Accidental Sampling technique which took respondents as a sample based on coincidence, that is, anyone who met the researcher by chance could be used as a sample if the person he met was suitable as a data source. Total population in this study ± 1500 people and a sample of 94 people. Data processing in this study is using validity test, reliability test, classical assumption test, multiple linear regression, coefficient of determination (R2). The result of this research is product quality has an influence on purchasing decisions with a significant value of 0 < 0.05. Service quality has no relationship to purchasing decisions with a significant value of 0.09 > 0.05. Price has a relationship with purchasing decisions with a significant value of 0.008 <0.05. Location has no relationship to purchasing decisions with a significant value of 0.091 > 0.05.

References

Abdul Manap.(2016). Revolusi Manajemen Pemasaran. Edisi Pertama, Mitra Wacana Media, Jakarta.

Aptaguna, & Pitaloka. (2016). Pengaruh Persepsi Konsumen Dan Harga Terhadap Keputusan Pembelian Vape Pada Pelanggan Di Toko Vapetoblack. Journal Universitas Darma Persada 53(9), 1689-1699

Abdullah, Thamrin dan Francis Tantri. (2016). Manajemen Pemasaran. Depok : PT Raja Grafindo Persada

Elfachmi,A.K&Fatri A. (2016). Pengaruh Kualitas Pelayanan Dan Sarana Prasarana Terhadap Kepuasan Peserta Didik Studi Pada MAN Insan Cendekia Serpong Tangerang Selatan.

Denny Aditya Rachman (2017). Pengaruh Kualitas Pelayanan dan Harga terhadap Keputusan Pembelian Studi Kasus Pada Rumah Makan Wajan Mas Kudus

Fristiana,Dessy Amelia.2012.“Pengaruh Citra Merek dan Harga Terhadap Keputusan Pembelian pada Ramai Swalayan Peterongan”. Jurnal Ilmu Administrasi Bisnis, Vol. 1 No.1.

Ika Agustina, Fitria Handry Sudiartha Athar, dan Rusdan (2017) Analisis Pengaruh Kualitas Produk, Kualitas Pelayanan, Harga, dan Lokasi terhadap Keputusan Pembelian pada warung-warung pecel di Blitar

Kurniawan, Dedi & Hendri S. (2019) Pengaruh Kualitas Produk, Harga dan Kualitas Pelayanan terhadap Keputusan Pembelian.

Kotler, Phillip dan Kevin Lane Keller.(2016). Manajemen Pemasaran edisi 12 Jilid 1 & 2.Jakarta: PT. Indeks.

Kotler dan Gary Amstrong. (2016). Dasar-dasar Pemasaran.Jilid 1, Edisi Kesembilan. Jakarta: Erlangga.

Rebecca, Theresa ( 2020 ) . Pengaruh Kualitas Produk, Harga, dan Kualitas Pelayanan terhadap Keputusan Pembelian pada PT Mark Dynamic Indonesia Medan

Sugiyono. (2018). Metode Penelitian Kuantitatif. Bandung: Alfabeta

Sujarweni, V. Wiratna. (2019) Metodologi Penelitian Bisnis & Ekonomi. Yogyakarta: Pustaka Baru Press.

Fifyanita Ghanimata, M. K. (2012). ANALISIS PENGARUH HARGA, KUALITAS PRODUK, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN (Studi pada Pembeli Produk Bandeng Juwana Elrina Semarang). Diponegoro Journal of Management, vol 1 no 4.

Iful Anwar, B. S. (2015). PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN. Jurnal Ilmu dan Riset Manajemen , vol 4 no 12.