Saluran Pemasaran Karet (Hevea brasiliensis) di Desa Batu Mandi Kecamatan Batu Mandi Kabupaten Balangan
DOI:
https://doi.org/10.59061/jingler.v1i2.592Keywords:
commodity, rubber, productionAbstract
Rubber is a commodity that is closely related to human daily needs. The productivity of rubber plantations in Indonesia is on average low and the quality of the rubber produced is also less than satisfactory. Even on the world market, Indonesian rubber is known for its low quality. Balangan Regency is one of the regencies in South of Borneo which produces 7,343 tons of rubber (rubber producers), consisting of 1,250 tons of community agricultural production and 6,093 tons of private agricultural production. It was found that there was a decline in production and marketing which had not yet involved institutional marketing institutions. This research uses a survey method with qualitative and quantitative data. The population in this study were all rubber farmers in Batu Mandi Village, Batu Mandi District, Balangan Regency with a cultivated land area of 1 hectare or more. Channel I farmers distribute commodities to factories through collectors. Channel II, farmers sell at low prices to small collectors by asking for lower prices.
References
Artikel Jurnal
Dewi, D. K., & Maharani, E. (2016). Analisis pemasaran karet petani Eks UPP TCSDP di Desa Lubuk Sakai Kecamatan Kampar Kiri Tengah Kabupaten Kampar. Indonesian Journal of Agricultural Economics, 7(1), 56-68.
Risdwiyanto, A. & Kurniyati, Y. (2015). Strategi Pemasaran Perguruan Tinggi Swasta di Kabupaten Sleman Yogyakarta Berbasis Rangsangan Pemasaran. Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship, 5(1), 1-23. http://dx.doi.org/10.30588/SOSHUMDIK.v5i1.142.
Bator, R. J., Bryan, A. D., & Schultz, P. W. (2011). Who Gives a Hoot?: Intercept Surveys of Litterers and Disposers. Environment and Behavior, 43(3), 295–315. https://doi.org/10.1177/0013916509356884.
Nordiansyah, M., Kadir, K., & Stiadi, D. Kajian Distribusi Pemasaran dan Harga Pokok Produksi Karet Rakyat di Kalimantan Selatan. Jurnal Bisnis dan Pembangunan, 7(2), 1-12.
Nurhayati,E., Sari,M.R., Yuwono,N.W.S. 2021. Analisis Kelayakan Usaha Budidaya Karet Untuk Mendapatkan Penghasilan Yang Optimal. Jurnal Agribisnis dan Ekonomi Pertanian, Vol 8(1), halaman 43-52.
Artikel Prosiding
Norsyaheera, A.W., Lailatul, F.A.H., Shahid, S.A.M., & Maon, S.N. (2016). The Relationship Between Marketing Mix and Customer Loyalty in Hijab Industry: The Mediating Effect of Customer Satisfaction. In Procedia Economics and Finance (Vol. 37, pp. 366–371). Elsevier B.V. https://doi.org/10.1016/S2212-5671(16)30138-1.
Sofiani, I. H., Ulfiah, K., & Fitriyanie, L. 2018. Budidaya Tanaman Karet (Hevea brasiliensis) di Indonesia dan Kajian Ekonominya.
Working Paper
Masta Sembiring, Siti Aisyah Siregar. 2018. Jurnal Studi Akutansi & Keuangan : Pengaruh biaya produksi dan biaya pemasaran terhadap laba bersih Vol 2, No 3 : hal. 135 – 140.
Yahya, M. 2009. Analisis Efisiensi Pemasaran Jagung Kuning Di Kecamatan Bontolempangan Kabupaten Gowa. AkMen JURNAL ILMIAH, 6(1
Disertasi/Tesis/Paper Kerja
Fita Rahmatiah. 2014. Saluran dan Fungsi-fungsi Pemasaran Kacang Hijau di Desa Bontolangsa Kecamatan Bontonompo Kabupaten Gowa. Skripsi Fakultas Pertanian Universita Muhammadiyah Makasar.
Fitrah,2014. Lembaga dan Saluran Pemasaran Salak Di Desa Kulai Kecamatan Malua Kabupeten Enrekan. Skripsi Fakultas PertanianUniversitas Muhammadiyah Makasar
Lindawati (2015). Analisis Faktor yang Mempengaruhi Perilaku Ekonomi dan Kesejahteraan Rumah Tangga Petani Usahatani Terpadu Padi-Sapi di Provinsi Jawa Barat. Institut Pertanian Bogor. Retrieved from http://repository.ipb.ac.id/ handle/123456789/85350.
Mulyani, 2017. Saluran Pemasaran Karet di Desa Dumpu Kecamatan Kajang Kabupaten Bulukumba. Skripsi Fakultas Pertanian Universitas Muhammadiyah Makasar
Buku Teks
Abdullah, Tamtin, dan Francis Tantri. 2012. Manajemen Pemasaran. Jakarta : PT RajaGrafindo Persada.
Irawan, Faried Widjaya dan Sudjoni. 1998. Pemasaran: Prinsip dan Kasus. BPFE. Yogyakarta.
Kotler Philip. 1995. Manajemen Pemasaran, Jakarta 2000. Marketing Manajement. Edisi Melinium, Prentice Hall Intl, Inc New Jersey., 2003. Manajemen Pemasaran. Edisi keseblas, Jakarta: Indeks Kelompok Gramedia.
Laporan Instansi/Lembaga/Organisasi/Perusahaan
Hendratno, E. H. 2008. Analisis Permintaan Ekspor Karet Alamdonesia. Bogor : Institut Pertanian Bogor
Mulyadi. 2009. Akuntansi Biaya. Yogyakarta. STIE YKPN
Soekartawi, 1995, Analisis Usahatani, UI-Press, Jakarta
Sudiyono, A. 2004. Pemasaran Pertanian. Universitas Malang
Artikel Surat Kabar/Majalah
Risdwiyanto, A. (2016). Tas Kresek Berbayar, Ubah Perilaku Belanja? Kedaulatan Rakyat, 22 Februari, 12.
Sumber dari internet dengan nama penulis
Sekretariat Kabupaten Balangan, Kabupaten Balangan Dalam Angka Tahun 2021, sumber:www.balangankab.bps.go.id. Diakses tanggal 3 Maret 2021
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 JINGLER : Jurnal Teknik Pengolahan Pertanian
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.