Pengaruh Manajemen Modal Kerja dan Fleksibilitas Operasional yang Berdaya Saing Global terhadap Ketahanan Usaha pada Pedagang Kompak di Kabupaten Bandung

Abstract

This study was motivated by the importance of business resilience for KOMPAK traders in Bandung Regency in facing business dynamics and competition. This study aims to determine the effect of working capital management and globally competitive operational flexibility on business resilience, both partially and simultaneously. The study employed an explanatory method with a quantitative approach supported by descriptive and verificative analysis. The population consisted of 184 traders, with a sample of 65 respondents selected using simple random sampling. The research process included problem identification, formulation of objectives and hypotheses, data collection through questionnaires, instrument testing, data analysis using multiple linear regression, t-test, F-test, and coefficient of determination, followed by drawing conclusions. The results showed that working capital management had a significant effect on business resilience, with a t-value of 4.195 and a significance level of 0.001 < 0.05. Globally competitive operational flexibility also had a significant effect, with a t-value of 5.519 and a significance level of 0.001 < 0.05. Simultaneously, working capital management and globally competitive operational flexibility had a significant effect on business resilience, with an F-value of 85.451 and a significance level of 0.001 < 0.05. These findings suggest that disciplined working capital governance combined with adaptive operational flexibility act synergistically in strengthening the resilience and global competitiveness of micro-trader communities.