Efektivitas Pelaksanaan Media Sosial Dalam Strategi Pemasaran PT. Galuh Protank Logistics
DOI:
https://doi.org/10.59061/masip.v2i3.753Keywords:
Social Media, Marketing Strategy, LogisticsAbstract
This study aims to evaluate the effectiveness of the implementation of social media in the marketing strategy of PT. Galuh Protank Logistics. The research method used is a survey with a quantitative approach, involving 200 respondents who are customers and service users of PT. Galuh Protank Logistics. Data was collected through questionnaires distributed online. The results show that the use of social media, especially Instagram and LinkedIn, significantly increases brand awareness and customer engagement. In addition, social media has also proven to be effective in reaching a wider market and increasing sales. These findings suggest that PT. Galuh Protank Logistics must continue to optimize marketing strategies through social media to achieve maximum results. This research also provides recommendations for the development of more interesting and interactive content to increase customer engagement.
References
Rangkuti, F. (2018). Measuring customer satisfaction: Teknik mengukur strategi meningkatkan kepuasan pelanggan. Gramedia Pustaka Utama.
Rahmawati, E. P. (2022). Optimasi media sosial Instagram sebagai penunjang digital marketing pada PT. Disty Teknologi Indonesia. Karya Jurnal Pengabdian Kepada Masyarakat, 2(3), 36-40.
Rahma, H. (2023). Penggunaan digital marketing terhadap peningkatan brand awareness PT. Produk Zilla Akademi Indonesia. Jurnal Pengabdian Kepada Masyarakat Nusantara, 4(3), 1821-1828.
Radistya, D. (2023). Peningkatan brand awareness pada marketing kepada UMKM di Desa Karangan Kabupaten Jombang. Karya Jurnal Pengabdian Kepada Masyarakat, 3(2), 368-372.
Miskiya, A. F. (2023). Penerapan digital marketing dalam membangun brand awareness sepatu kulit Provillo. Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia, 2(1), 86-94.
Marar, S., Al-Madaney, M., & Almousawi, F. (2019). Health information on social media: Perceptions, attitudes, and practices of patients and their companions. Saudi Medical Journal, 40, 1294-1299. https://doi.org/10.15537/smj.2019.12.24682
Liu, H., Liu, W., Yoganathan, V., & Osburg, V. S. (2021). COVID-19 information overload and Generation Z's social media discontinuance intention during the pandemic lockdown. Technological Forecasting and Social Change, 166, 120600.
Kotler, P., & Keller, K. L. (2020). Manajemen pemasaran: Jil. 1 / Philip Kotler, Kevin Lane Keller; alih bahasa Bob Sabran. Jurnal Manajemen dan Entrepreneurship, 6(3).
Kotler, P., & Keller, K. L. (2017). Manajemen pemasaran (Edisi 12, Jilid 1). PT. Indeks.
Kotler, P., & Armstrong, G. (2008). Prinsip-prinsip pemasaran (Vol. 1, No. 2). Jakarta: Erlangga.
Kotler, P. (2018). Principles of Marketing. Jakarta: Erlangga.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
